And what I want to understand is like why that and how you arrived there.

No, absolutely.

We are specializing in the energy space and we have a long-standing legacy and being a business-to-business marketing agency in the energy space.

And how we got there, how we started, how we got there today, in a nutshell, realistically, The energy industry has been run historically by engineers and it was extremely sales-led and the marketing was either an afterthought or was not really felt necessary.

But there's always need to have a name, to have some awareness in the market.

When we founded Hexagroup, I mean, really, we took that and we basically, our number one claim of fame back maybe 10, 12, 15 years ago was to bring digital uh, to the energy space.

So digital marketing and, you know, by digital marketing, you can, you can think about a lot of things, but I mean, we, we, we were really the first, uh, web design company specialized in the energy.

What what had you understand or realize that that needed to happen?