So do you ever talk directly with OEMs, or are they just kind of like, "We appreciate what you do, but we, we're not gonna, like, help you at all"?

It really depends.

So, like, I mean, I certainly saw this at the, the last company I worked for where for years we had worked with Volkswagen on show cars and, and different projects, and the marketing people understood that.

They understood the value of tuning.

They understood that certain customers were buying those, uh, cars like a Golf R because they wanna modify it.

They wanna make it their own.

So certain people in those companies like it.

What was the other reasons behind expanding it with an official US presence?