I know you mentioned it before, but why is beef liver like nature's multivitamin? What's it got,

Ari? Yeah, so beef liver is, like you said, one of nature's multivitamins.

It is one of the richest sources that you can find of B12.

And I think the best thing about it is that it has actually three different forms of B12, and all those forms are activated, including methylated B vitamins.

So a lot of people, they have issues converting B vitamins, especially B12, to what it needs to be in its N form.

So sometimes you hear people talking about like MTHFR gene, for example, which makes it a lot harder for your body to do all those conversions that it needs to use the B12.

And so the nice thing about the way that it is in beef liver is that it's perfectly ready for your body to use.

How does discipline play a role in your life, Aria Drexler?

Tell us about the business.

Yes.

I developed a product called Deliver and I'll show it to you.

guys here and essentially it is a beef liver powder we have a lot of supplements in that industry the ancestral nutrition space most of them are capsule based so if people are looking for things like iron and copper supplementation a lot of times they'll go toward beef liver supplements but a lot of those are capsule based so you either can take the capsules or you can try to cook with the liver which is a little bit challenging as you can imagine with families with children there's a lot of really awesome benefits for children taking beef liver i didn't really see anything on the market out there for children or families as well especially essentially anybody that doesn't really want to take capsules there wasn't many options out there for them i'm in a registered dietitian and a functional and creative space for about the last 12 years so this was something that i started using in my practice with great success So I decided to create something that was family-friendly.

We have the beef liver powder.

We use the highest quality regenerative agriculture grown beef from Australia.

Then we use actual flavor masking components so you don't even taste the liver.

So this protocol, is that something that you designed?