Where does that drive

come from, Ari? I think a lot of times we try to over strategize how to grow something.

I just saw that my friends weren't getting their stories told.

The wonderful athletes like yourself and other pioneers of the sport weren't being recognized in mainstream sports.

you know, conversation.

And then my friends who were actively playing, who are just got to the, this was over a decade ago, just weren't getting their stories told.

So I was pulled because I just adore them, right? These are, these are people who have helped shape my life.

What do you think is the single most important thing in storytelling? Uh,

What's your favorite thing about being a sports broadcaster, and what's one of the challenging things?

I have a natural curiosity for people, Paloma, so I love to hear about the stories.

Like, it's, it's really, it's hard for me to...

I have to resist trying to ask you about yourself right now, but I have a curiosity for everybody's story and I want to be able to help facilitate that.

My biggest challenge was back then it wasn't so easy to sell women's sports.

It wasn't so obvious as it is now.

Like, women's sports right now is the, is, is the hot thing.

[laughs]

You know what I'm saying? You know what I'm saying? This

is a fee that has grown into it's something in that Yukon water that they, they, they brew a little bit slow and then like they blow up to be the biggest activists in the world.

And you see it with Brianna Stewart and how outspoken she's been over the years.

And now in a physical, you're stepping into her power.

And it is interesting because she said, my husband and I know how to run a league.

They began unrivaled.

She's one of the founders of unrivaled.

I dare you to move me.

What is the moment? Like there has to be this one moment that split you wide open, that changed everything for you.

This is layered.

I have two.

So I'm going to skip two.

I have three.

Okay.

So my moment of purpose that just completely split me wide open and really changed the trajectory, I would argue, of my entire career and why I do it is Liliana.

How has that really affected who you are now in this profession? So

What do you make of the matchups that you've seen? So

it was the battle, arguably, of the national player of the year.

You have Lauren Betts on UCLA, Juju Watkins on USC, both very talented players, both very different ways, different positions.

Lauren Betts draws so much defensive attention in the paint, because what can you do, triple team her and hope for the best, right? She still had a good scoring night, and Kiki Rice really showed up for UCLA, but when Juju got out there...

I don't know what it is.

I mean, I guess it's the cross-city rivalry.

Juju shows up in the biggest way against the crosstown rival.

Who is the real number one in the country?