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Arfa Iqbal

Arfa Saira Iqbal is a UK-based direct response copywriter, digital marketing consultant and author of "Mind-Hack Marketing" who helps coaches and consultants scale to seven figures.

Oct 7, 2026

5:50
[laughs]
5:50
I, I, I spent thousands to get into this event in the first place, which is, it was really frustrating because I failed to understand the psychology of my audience, right? I was trying to pitch something like a 2K, I, I think at the time, 'cause it was a very long time ago, it was, it was around about a 2K package, and I was trying to pitch it to people who were completely broke, who were total startups.
6:12
They'd just qualified.
6:14
So they didn't have that level of income to be, you know, they, they, they just wanted, like, "Give me some clients," right? That's all they were interested in.
6:23
And here's me trying to, like, pitch this, like, really complex, you know, uh, program to them.
6:28
"I'm gonna do this for you and I'm gonna do that for you." And quite frankly, it just didn't work.
6:32
Um, [smacks lips] not my finest moment.

34 MINS LATER

40:05
You know, once you've got that piece of work done then, then you can just start fixing one asset at a time.

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