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Arfa Iqbal
Arfa Saira Iqbal is a UK-based direct response copywriter, digital marketing consultant and author of "Mind-Hack Marketing" who helps coaches and consultants scale to seven figures.
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Oct 7, 2026
The Psychology Behind Marketing That Actually Converts
40:05
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5:50Arfa IqbalGUEST
I, I, I spent thousands to get into this event in the first place, which is, it was really frustrating because I failed to understand the psychology of my audience, right? I was trying to pitch something like a 2K, I, I think at the time, 'cause it was a very long time ago, it was, it was around about a 2K package, and I was trying to pitch it to people who were completely broke, who were total startups.
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6:14Arfa IqbalGUEST
So they didn't have that level of income to be, you know, they, they, they just wanted, like, "Give me some clients," right? That's all they were interested in.
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6:23Arfa IqbalGUEST
And here's me trying to, like, pitch this, like, really complex, you know, uh, program to them.
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6:28Arfa IqbalGUEST
"I'm gonna do this for you and I'm gonna do that for you." And quite frankly, it just didn't work.
34 MINS LATER

Claire MarshallHOST
You know, once you've got that piece of work done then, then you can just start fixing one asset at a time.