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Aren Manship

Aren Manship

Strategy Director at Gorilla 76, an industrial marketing agency specializing in B2B manufacturing marketing and demand generation.

Jul 9, 2026

6:15
Like, do you want to tell us a little bit about like what those are? And, you know, how are those were useful for you guys?
6:20
Yeah, he talks about like two different ways you can think about it.
6:23
And there's a lot more detail if you end up going and watching these videos.
6:27
But basically you can think from like a place of use cases.
6:31
So things you're already doing that could be streamlined or replaced by AI.
6:34
I think that's where most people start.
6:36
It's usually where the quickest gains are.
11:35
So, Aaron, I guess I'm curious, like, you know, what are the things that the strategy team's been working on so far that have worked, that have been working, and they're maybe too early to tell? I know that you guys are still in early stages of this process, but can you give me some insight into where you're at?

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