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April Gittens

April Gittens

Principal Cloud Advocate at Microsoft specializing in AI economics, tokenomics, and responsible AI practices.

Jul 9, 2026

2:16
So what are some of the most common gotchas that will inflate your cost?
2:19
So I'll start with the first one.
2:21
It's what I like to call the context window creep.
2:24
Language models are stateless.
2:25
That means they have no memory of prior exchanges, so for conversation continuity, you have to resend the entire conversation history with every new request.
2:33
So without the constraints, with each prompt, you're sending more than you think.
2:38
First, there's a system prompt to define the assistant's behavior, and with each turn, the full conversation history is sent so that the model can remember the context.
3:46
So then, how would you keep your prompts, your system prompts, and your conversation history from escalating your cost?

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