So what's the climate?

That's a great question.

The climate is evergreen, right? So you've got...

To plan for, if you're about to spend $100 million, you don't want to get stuck in one of the seasons.

Sometimes the summer's long.

Sometimes it's a heat wave.

But I think you want an evergreen season.

What was the plan there?

Yeah.

Right? And then there's like a long tail of customer service, and, and, and legal, and office of the CFO, and, and, and so on.

And, and obviously chat is, is, you know, I, I forgot to say chat, but chat's one of the big ones.

Uh, I think for the average consumer, um, the beauty of having it all in one place and, and why I, I, I had wished Sora would've been in ChatGPT for- since day one, is just so high.

You know, I, I'm not a professional video editor or, or image editor.

I make that one card on my kid's birthday, and that might be it.

Yeah.

Uh, but, but, but, but, but maybe, maybe to, maybe to, maybe to actually answer your question, I would say that one of our beliefs is that the rate of change is so fast a-a-and so high that, you know, honestly, it feels like there's a dozen startups that get quite endangered, turn into, like, endangered species e-with every product release, right? With, with-- From, from, from one of the what we call private Mag Seven, OpenAI and Anthropic, uh, leading that charge.