Yes.

Um, I think that storytelling's a massive part of it and, and it's ve- very, very rare cases that it's just about the music, uh, or if it's even about the numbers now.

Um, like, I've had artists that I've worked with who have had multiple millions of, uh, s- um, monthly streams, they se- selling out tours globally, and I couldn't get more than two interviews for their fir- their debut album on, like, a very highly regarded, um, publication because they just weren't well...

Or not publication, label, because they, um, weren't prepared to give more than the basic of the, of the, um, storytelling, which, uh, I tried time and time again to, to explain.

Uh, but it just didn't really hit.

Um, I guess, and then, yeah, and the s- sometimes, sometimes it, it i- it is just all you need is a name, and-

Yeah

... people will jump.