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Anuj Rathi

Anuj Rathi

Founder at stealth startup; previously Chief Business & Growth Officer at Cleartrip and senior product leader at Swiggy, Jupiter Money, Flipkart, and Walmart.

Jun 11, 2026

Interstellar by Stellaris

Interstellar by Stellaris

EP 12| Why 90% of Membership Programs Fail (And How to Build One That Doesn't) | Interstellar ft. Anuj Rathi

Jun 11 · 44m

Rahul Chowdhri
Rahul ChowdhriHOST
3:07
Can you explain that statement? Why do you think that happens?
Anuj Rathi
Anuj RathiGUEST
3:11
All right.
Anuj Rathi
Anuj RathiGUEST
3:12
So you started with a dramatic question and let me try explaining that.
Anuj Rathi
Anuj RathiGUEST
3:16
If I had to ask you what percentage of startups fail, would that number be in the same ballpark? Yeah.
Anuj Rathi
Anuj RathiGUEST
3:21
Yeah, so membership programs are grown-up companies, again, trying to become a startup in their own right.
Anuj Rathi
Anuj RathiGUEST
3:28
It's startup V2.0.
Anuj Rathi
Anuj RathiGUEST
3:30
So let me actually start by defining what membership programs are and what is the need to succeed them.

12 MINS LATER

Rahul Chowdhri
Rahul ChowdhriHOST
15:41
17-18.

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