Can you explain the idea in practical terms to those unfamiliar with it and why it matters commercially rather than just as another manufacturing buzzword?

Yeah.

Yeah, I'm a big fan of servitization.

And essentially, it's the journey from selling a thing to selling the performance of a thing to selling the outcome that customer actually wants from that thing.

So think of an example, say, you know, it could be Otis selling lifts.

or it could be Philips selling light bulbs.

That's the product.

So what What capabilities or knowledge maybe must be in place before a business can confidently make that leap into servitization,