So for a lean team at a nonprofit, at a school, what are the signs that an organization is ready to actively grow its in-kind strategy or in-kind giving strategy? And how should they balance that effort alongside more traditional monetary fundraising?

It's a very interesting point.

I think there are two perspectives.

The one is, yes, it's ideal if you already have a donor base, if you already have made a start with engaging donors.

So when you introduce in-kind, it's an extra and added value to them.

And it's easier to start strong within-kind and have a lot of support because you already have an engaged audience and have a new opportunity to engage with you.

So, yes, technically that could be a threshold, but I think in reality, we see that already with the nonprofits we're working with.

First of all, to give donors more ways to say yes to donate to them and prove to them that their donation mattered through showing the results, through impact photos, through sharing exactly what happened and even with media and like video proof we see that this is like the best experience for donors and donors like want these experiences uh so try to show more of your work and how this actually impacts people either through in-kind giving a specific tangible items or through cast giving uh and helping like their operations their payrolls everything that they can do