So when we're speaking of campaigns, is it a campaign that let's just say a company like Aqua would create for our destination or a campaign that a destination creates? When does Ampersand

come into the picture? Sure.

So for most part, if you look at the DMOs, most of them are represented by the agency.

So typically, although we engage with the clients directly when the agency is not present, for most part, my team, you know, work with the agencies directly.

So we take, their views from a client, what the campaign needs to deliver, what are the targets, be it geographic, be it psychographic, be it specific households.

And then we come up with a plan for this particular campaign, for this particular budget.

to guide the agency and the client of what is the smartest, the most efficient way for them to spend the budget.

the