Mm.

So, um, what it is, I like to say that I wanna create a platform for riders, teams, and brands that are in the MotoAmerica paddock and beyond eventually, um, to tell their story.

I want you guys to tell your stories how you want it told, you know? And Supercross and Motocross, when you're 18th place, you have a bad night, someone's coming around with Telma to tell that story, right? Um, Josh, Josh Hayes crashes chasing the win at Road Atlanta.

I'm going to find Josh Hayes, right? I wanna know, uh, what he was thinking and feeling in the moment and, you know, just give you guys a platform to tell your stories on your good and your bad days.

You don't have to if you don't want to.

PJ's a good example of that.

Daytona, he had a rough one, and I walked up and I was like, "Hey, man, I, you don't have to, but I wanna talk to you, and I want you to tell your story if you want to." And he was like, "Yeah, dude, let's do it." So it's one of those things that I, I've been around enough, and I've been on the racing side of it, that, um, I know when and how to approach, and I've worked with enough high-profile athletes that it's kind of, I have that respect to just say, "Hey, you know, yes or no, your call." Um, so yeah, just the surmise of what I've been doing the last 12 years is kinda coming to life through this thing, and it's, it's cool to be doing my own thing for myself after the great experiences that I've had at other brands and agencies and, uh, yeah.

What's the plan?