So have you seen such issues, Anthony? And is it still there? Yes.

Yep.

And that's how, so that's how we kind of figured it out as like, whenever I get access to something that I'm putting money behind, what I do is go there and do a lot of searches.

So I have like three different free tier chat, GBT or chat, GBT accounts.

And you know, one I've been using for a while, but.

It's funny how I use all these platforms because what I was using it for mainly in the beginning was all the searches I would do were PPC for lawyers, best PPC agency for lawyers because I was running ads and I wanted to see my ads.

Then I would do one again.

And are you also using any outside platforms or let's say external platforms or tools for managing your maybe context or content or any sort of media buying automation platforms of sorts, Anthony?

We've got the DOJ ruling, we've got tons of stuff, but there is something that I think really could impact local businesses that you spotted that appears to be sort of an AI switching of phone numbers, right? So can you just talk about that? What is happening and why?

I can talk about this extensively.

Why? Because Google's turned their main search product into a chatbot that hallucinates often.

I continue to grow more and more frustrated with the AI nonsense, and it's the sole direction.

They're not coming back.

I'm very well aware of this.

But clients' results sometimes will just fall off a cliff, and they'll raise a hand, and I'll go do my thing and look around.

Were you as upset when I saw that or as upset as I was when you saw

Yeah, let's talk about those, and then we'll talk about the positives.

Okay.

So what's changing is, again, it's moving to PMAX, this thing that they created just for paper legals.

Another thing that is, I guess, a fear that's changing, they're getting rid of manual bidding option and target CPA.

So again, that's more towards the implications of the future.

A good change, and I think this is based on all of their interactions with customers, is you can now change your phone number and, like, routing options directly in Google Ads.

Good change, because we always had to do that, and you weren't able to do it without, like, contacting LSA support, basically.

But what would you tell people knowing this change is coming up? What is something you want to do well? Do you want to make sure it transitions? How are you preparing for this?

All right, what do you have to say this

week? Yeah, so this one is about how exact match is getting worse.

The tweet is exact match keyword, car accident injury lawyer.

Google, you wanted us to show your ad for lawyer car, right? Frickin' no!

And just so that everyone watching, he did continue to use title caps, but I wouldn't say in person, now that I've met him, he talks in title caps.

No, just my laugh, I guess.

Oh, nice.

Um, and so he like just kept asking for SEO stuff.

We would do a little bit of it and then like we would b- then like eventually it just got to be like too much and I was like, "Hey, w- we're not really doing SEO.

We're, we're, we really have to focus on like, on PPC and, you know, we're like not getting paid to do SEO." But he like wouldn't let it go.

Um, and so like then he started like looking at SEO agencies and-

Oh.

And then it would just be the next person came in and did a couple bid adjustments and wrote some fluffy reports, and it was just kinda like business as usual.

Anyway, I noticed all these things wrong, like fundamentally-wise.