How do you justify the cost of a project like that relative to a conventional, you know, 2D promotional film, and how do you also kinda justify that immersive premium internally, right?

It gave me such an emotional experience.

I wonder if this would translate to providing amazing emotional experiences for our customers or for our potential customers as a potential sales tool that would allow people to fly in the airplane in a way that they had never gotten to experience before, outside of actually flying in the real airplane.

Like, you know, is this real enough that you really could move people's emotions? And my opinion was, yes, it was, because the first time I did the aerial flight over Maine, you know, that was one of the aerial experiences, or over, or over Hawaii, or just any of the other immersive experiences, I thought, "I have never seen anything like this.

I don't think anybody else has seen anything like this, so maybe we should really give this a shot." So it was a lot of internal trying to win hearts and minds here at Cirrus.

It's, you know, like you were saying, it's like I have all these executives, and I'm telling them there's this amazing thing, but I can't show it to them immediately.

So it was like this slow process of putting the headsets [laughs] on people at Cirrus to show them my favorite film in there, and then one after another, people were like, "Oh, okay.

So I think it's a success.