What benefits would a reader, particularly in the technology marketing sector, expect to gain from this view of steps and the strategy?

There are different benefits at different steps in the book.

And one of the things I love about it is that we've designed it as kind of this choose your own adventure so that you can go out and grab what you need when you need it.

So those 12 steps are really simply broken down into four, kind of four chapters, if you will.

So in Explore, They'll really look at where your pricing is today, what your data tells you about where you are in the market, and start to identify where some of the biggest opportunities sit.

So if you're in technology marketing and you just need to figure out what your opportunity is with pricing, you're going to dive into that explore stage.

In design, we are looking at new pricing models.

For the business to business marketplace, though, where we might be selling services and software that literally have no price tag, How does pricing sprint apply to business to business?