Yeah

... luxury is time, ultimate luxury is space, it's love.

Now, it's really freedom, self-development, so there is really a huge trend within this elevation of luxury.

If we go further, an elevated luxury means also that as a customer, you want to have the opportunity to be in relation with luxury any time, anywhere, and any way.

For example, 79% of our panel is asking for on-demand luxury that it can access anywhere and everywhere.

This is quite new.

Remember, a lot of Maison, there's some kind sometimes on, of pushback about having a 24/7 expectation in relation with their client, but the client are asking for it, not in replacement to their personal advisor, but in addition to.

Mm-hmm.