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Anne Gordon-Thai
Strategist at Y Station Communications & Research, an Edmonton-based firm helping governments, non-profits, and housing providers navigate public opinion research and engagement.
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Sep 18, 2026
Beyond NIMBY: Humanizing Affordable Housing
5:24
22:36

Ren ThomasHOST
So when an organization hires you to do public engagement on a housing project, what are some typical issues that would come up?
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5:36Anne Gordon-ThaiGUEST
So I'll start with the with the clients of the organization that hires us.
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5:41Anne Gordon-ThaiGUEST
Typically, what we see most of who we work with in this space are our nonprofits who are having the opportunity to create affordable housing, some of them for the very first time, which can be quite an intimidating learning curve for an organization who maybe has been providing housing.
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5:58Anne Gordon-ThaiGUEST
shelter services or other types of services, but has never had to actually go through the process of putting together a capital stack and getting their land development permit and then going through construction.
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6:11Anne Gordon-ThaiGUEST
A lot of those organizations are, as most nonprofits are, wearing six different hats at the same time.
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6:19Anne Gordon-ThaiGUEST
And so they might not have the organizational resources or experience to do public engagement and research in-house.
16 MINS LATER

Ren ThomasHOST
We talked a lot about the nonprofits, but what has been your like kind of experience with the municipalities in general? Like are they at the counselors and that, like, are they generally, is there still, are there still also a lot of questions or doubts about different types of housing or do you feel like things are changing or how is that?