Skip to main content

Annabel Ross

Oct 13, 2026

3:14
For you, what's the practical gap between intent and action? And what, what's needed to close that? What do investors need to see to start committing at scale to what's required?
3:23
Mm.
3:24
My job sees me talk to quite a lot of those large corporates that were mentioned just now, as well as investors about broader sustainability.
3:30
So it includes climate, nature, and the social theme.
3:33
So I, I often bring up the topic of nature to try to figure out exactly what is, what is missing, because there is a gap.
3:38
I do agree with that.
3:39
And the gap isn't being driven by investors not getting how important nature is, not understanding that soil health is fundamental to, to human, [chuckles] human society.

37 MINS LATER

40:45
Uh, Annabel, thinking in practical terms, uh, you know, as we sort of come towards the end of the program, I suppose, for a typical mid-sized or tenant farmer in the next 18 months, what does natural capital mean? What can they actually sign up to, and what do they need to have in the first place?

We value your privacy

We use cookies to understand how you use our platform and to improve your experience. Click “Accept All” to consent, or “Decline non-essential” to opt out of non-essential cookies. Read our Privacy Policy.