A
Annabel Ross
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Oct 13, 2026
Mobilising capital for food and nature
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3:33
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40:45

ffinlo CostainHOST
For you, what's the practical gap between intent and action? And what, what's needed to close that? What do investors need to see to start committing at scale to what's required?

Annabel RossGUEST
My job sees me talk to quite a lot of those large corporates that were mentioned just now, as well as investors about broader sustainability.

Annabel RossGUEST
So I, I often bring up the topic of nature to try to figure out exactly what is, what is missing, because there is a gap.

Annabel RossGUEST
And the gap isn't being driven by investors not getting how important nature is, not understanding that soil health is fundamental to, to human, [chuckles] human society.
37 MINS LATER

ffinlo CostainHOST
Uh, Annabel, thinking in practical terms, uh, you know, as we sort of come towards the end of the program, I suppose, for a typical mid-sized or tenant farmer in the next 18 months, what does natural capital mean? What can they actually sign up to, and what do they need to have in the first place?