
Anna Petroff
Chief Executive Officer of PETROF, spol. s r.o., the Czech piano manufacturer, serving as the sixth-generation family member to lead the company since 2022.
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Aug 31, 2026
Reclaiming Manufacturing, Family Expectations, and Surviving Through Community with Anna Petrof
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McKinley CodaHOST
Why don't you start us off by telling us about your own background in the industry and what it was like growing up in your family?

Anna PetroffGUEST
As a child, I was still part of the factory because my mom, of course, spent a lot of time in there since she had to restructure everything after we got the factory back from the state.

Anna PetroffGUEST
From the communism time, my grandfather had to do all the privatization, which took him eight years, and then my mom had to do all the restructuring.

Anna PetroffGUEST
So for me as a child, it wasn't a very nice idea joining the factory one day, I must say.
23 MINS LATER

McKinley CodaHOST
What are some other areas of innovation, development, or management that you're eager to prioritize or bring about in the coming years? Any other ideas or hopes or dreams?