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Anna Petroff

Anna Petroff

Chief Executive Officer of PETROF, spol. s r.o., the Czech piano manufacturer, serving as the sixth-generation family member to lead the company since 2022.

Aug 31, 2026

1:50
Why don't you start us off by telling us about your own background in the industry and what it was like growing up in your family?
1:57
Okay.
1:58
As a child, I was still part of the factory because my mom, of course, spent a lot of time in there since she had to restructure everything after we got the factory back from the state.
2:11
From the communism time, my grandfather had to do all the privatization, which took him eight years, and then my mom had to do all the restructuring.
2:20
So for me as a child, it wasn't a very nice idea joining the factory one day, I must say.
2:26
But when I was older, I could see that the piano business is very nice.
2:32
The people in the music industry, they are very open.

23 MINS LATER

25:20
What are some other areas of innovation, development, or management that you're eager to prioritize or bring about in the coming years? Any other ideas or hopes or dreams?

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