So what do you do in your daily role at Yahoo? And what are the events and projects that you have a hand in?

Yes, actually, fun question because it really just depends on the day, the moment, and really what we have going on.

So we're really busy right now.

But out of core, like for me, my days consist of meetings, emails, doing some fun brainstorms.

Of course, we've got our Slack.

conversations that may turn into like a huddle doing a lot of research and then really important to just be super organized and make sure that I'm staying on top of everything to make sure that everything keeps moving.

But I want to say, I think like one important thing to debunk about experiential marketers is that, you know, we're not just executing.

So tell me about that takeover of the historic scoot-in in Austin.