Mm

... to an acquisition meeting and, and whether we eventually want to buy it and publish it.

And so some of that feedback, obviously, is personal, you know, it's as a reader, w- particularly with fiction, you know, was this...

Did, did they, did they land the ending? You know, did I want to stay up all night and read it? You know, did I enjoy this book? So some of that is personal.

But obviously with our publicity hats on, we are looking at where are we going to reach the audience for this book? Where are these readers? What are they consuming in terms of media? And here our work intersects very closely with the marketing department, who are looking at where to find those people in terms of advertising spend.

We are looking at how that campaign, publicity-wise, will look and feel.

Will it be quite a tradash- traditional campaign, where we're looking for positive reviews in broadsheet newspapers, we're looking perhaps at Radio 4 interviews or, or television, a bit of regional media? Or is this something where the reader's gonna be reached by quite niche podcasts and Substacks?

Yeah.