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Anna Kelk

Anna Kelk

Chief Product Officer at health tech scaleup Splose; previously led product at A Cloud Guru and worked at Ask.com and Canva.

Oct 5, 2026

1:47
[laughs]
1:47
That's a lot of people's first memory of, of search engines is Ask Jeeves.
1:52
There was a, a parent company in the US which was established, and they were building out a team in the UK.
1:59
I was one of the first cohorts to, to join in the UK, and I stayed there for five years.
2:08
It was in the early days of the internet, so I actually started there in 2001, just after the, the first internet bubble burst.
2:17
Ask Jeeves, thankfully, was really well-funded, so we were able to sort of withstand that period, but the, the UK business was actually incredibly successful.
2:27
We were able to commercialize and, and monetize the product really successfully in the UK.

28 MINS LATER

30:15
So at this point in your career now, when you come into a new company like Splose, have you got a bit of a kind of toolkit that you come into a new organization and, and you know what you're gonna do within the first 90 days, what you're looking for, you know, what, what would be the green flags, what would be the red flags? What was your process when you first joined?
11:35
Like,
11:36
I don't know if I'm that masterful.
11:39
Yeah, probably less so.
11:41
I think I've definitely, my approach has definitely become more relationship driven.
11:45
The further I am into my career, I think I sort of, I did reach a point where I somewhat naively thought, oh, I'm going to get ahead or be promoted just by being good at my job.
11:59
Yeah.
12:00
And, you know, that wasn't happening.

15 MINS LATER

27:03
So what drew you to Splose?

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