So was this a strategic initiative that you all had for a while or did this just come up recently? Yeah.

The answer should be that it was a strategic initiative, and it is.

But it actually came up because so many of us have wanted to tell these stories for such a long time.

And then we realized that telling these stories helps us to kind of recast how society looks at senior living.

They think, oh, it's a bunch of old people.

Well, no, it's a multigenerational community with older people and younger people and college students and interns and people at all stages of their career and families and partners.

And it's we hope.

Is that the intended audience for your group?