Now,

the reason I feel qualified to talk about this, and I'm going to be upfront about it because I think it does matter, is that I spent 25 years inside the industry that sold you that glass of wine.

As an advertising strategist, I helped shape the stories that made drinking feel like reward and like relief and like a piece of your identity.

I worked on the campaigns that inserted alcohol into every celebration, every Friday feeling, every moment of you've earned this.

I was very good at my job within an industry that is very, very good at its job.

And then somewhere...

Along the way, I became the very person my campaigns had been targeting.

you know.