Why was this the book that you felt compelled to write?

Well, the 19 are going to come as well.

But this is the first one to come out.

Well, first of all, when one gets to a certain level of being a creative neuroscientist, and I don't know if this is true of all of us in the field, but certainly for me, when I started to do a lot more public engagement events, you know, speaking to the general public, I started to notice...

And you get away from your community and you're speaking to people who don't have a great curiosity about creativity, which I think I've never met anyone who's not, and have a lot of notions about what it is.

And some things started to consistently come out as things that people held to be true, such as the creativity-mental illness link, the link between the right brain and the creativity, psychedelics and creativity link.

And there was something else that fascinated me, not just the questions, but that even if you told people, well, it's not that simple.

But is that, is also what's kind of going on there and this creativity in general, is that something that we, over time, we can learn to just going to switch off to switch on or is it something that's just we what's what's kind of going on it's a chemical thing what's happening