Oh yeah, yeah.

So, you know, in the year 2000, when Glenfiddich came into India through the duty free route, domestically, I think it was about 2003 that we started the domestic operation, but the duty free operation was about the year 2000. there was no single malt category.

All that anybody knew in India was Scotch, right? And I still remember a very senior and respected F&B professional at the Oberoi Group who was the head purchase person.

I remember going to him and telling him that, hey, you know, here is the world's number one single malt Scotch whisky.

And, you know, it's called Glenfiddich.

And we'd like to list it at your property, at all your hotels.

And he turned around and said, Mr. Sachdeva, the only thing that sells in my hotels is scotch.

How does that feel like?