I didn't know that.

But it was very different because I did start a little bit with technology.

But for example, when I started the business, I wanted to invest... a hundred K in technology.

And I realized then pretty fast that this would not be a good investment because look, this was 2015 we're talking about.

So I realized, okay, if I invest a hundred K in technology, that's not, that's just an initial investment.

You have to always improve the technology, right? So this is just in the end liability because it costs you even more to keep it alive.

And so luckily I understood that before making that investment.

Do you think that's a good tip?