Mm-hmm

... and company have always specific situations they are facing themselves in.

Um, one, one very big observation obviously is now at the moment when we are talking with them about AI, that firstly, to set the scene, we as a consultancy company always have to take the time on our end to understand the specific situation our client company is in.

May it be how the market is, how the clients are, how the technology standards are, if there's regulation in place, if there's any dependency, whatever it is.

So it's even more important today on a consultant side to understand the peculiaries and the specifics of the company on the client side.

That being said, if we then [clears throat] that being said, if we then look on the client side, we see that if they struggle with measuring the impact, some of them looked at an AI concept as a pure technical concept, for example.

So they approached it with a very technical task force coming from the IT and thinking that it's a technology-only operation that they are now starting, forgetting about the big influence something like that might have on routines, on workforces, on workflows, also even on roles, and that makes them stumble throughout the process because they forgot about the human part, the people part, and also the process part.

Yeah