A
Angus Simms
Co-founder of Wonky Box, the New Zealand wonky fruit and vegetable delivery subscription service.
5
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4
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024
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Oct 11, 2026
Solving summer supply chain waste; cherries arrive at Wonky Box - Angus Simms
5:22

Dominic GeorgeHOST
How is that affecting, uh, I guess, uh, w- w- we, we know industry at large, it's having a big impact, but for a service like yours, is that having a, uh, having an impact as well?
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5:35Angus SimmsGUEST
I think, um, when you look at compare, say, home delivery, uh, the home delivery market to, to just standard retail, I guess businesses like ours are exposed, um, on both sides.
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5:49Angus SimmsGUEST
So that's, you know, product either coming into your fulfillment center or, or the site, let's say.
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5:53Angus SimmsGUEST
And then you've also gotta get, you know, the final, the final product offering out to the consumer too.
REX Oct 12 - Jeff Grant, Kelly Walsh and Angus Simms
40:47

Dominic GeorgeHOST
How is that affecting, uh, I guess, uh, w- w- we, we know industry at large, it's having a big impact, but for a service like yours, is that having a, a- having an impact as well?
A
40:59Angus SimmsGUEST
I think, um, when you look at compare, say, home delivery, uh, the home delivery market to, to just standard retail, I guess businesses like ours are exposed, um, on both sides.
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41:10Angus SimmsGUEST
So we've got to wear the weight of, of, of product coming in, so that's, you know, product either coming into your fulfillment center or, or the site, let's say.
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41:18Angus SimmsGUEST
And then you've also gotta get, you know, the final, the final product offering out to the consumer too.
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41:22Angus SimmsGUEST
So we're, in our game, we're, we're also delivering that to the customer as well as bringing the product in from our suppliers.
He Spent $0 On Marketing In Year One. Now 17,000 Kiwis Subscribel
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27:35Angus SimmsGUEST
So we're, we're, we're constantly working on doing things better or doing things differently and opening up new products.
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27:41Angus SimmsGUEST
So there's always this kinda testing mentality that we've got in our business, and we're very pro that.
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27:46Angus SimmsGUEST
I guess, um, there were definitely moments in our first 12 months where blood, sweat, and tears, moments of emotions running, where we were like, you know, "Is this, uh, is this, is this, is this worth the, the effort?" I think I would, I would say.
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28:07Angus SimmsGUEST
But those were probably the moments where it was a little bit umming and ahhing at times.
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28:12Angus SimmsGUEST
But, you know, those, you work on those, you work on those challenges that you're facing at the time.
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28:19Angus SimmsGUEST
Um, and you implement changes, and then suddenly that problem or that challenge is a thing of the past and you're onto the next thing.
33 MINS LATER
Bosses Unfiltered - Episode 6: Angus Simms
8:53

Kerre WoodhamHOST
And so once you had a basic idea for a business plan, did you go to the banks first?
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9:00Angus SimmsGUEST
So what we did was we took the last of our savings from the works in Nelson, actually, which was no more than 5K at the end of the day.
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9:11Angus SimmsGUEST
We're living with a really dear friend of ours in Wellington who is now in our business and works full-time as well.
17 MINS LATER
Bosses Unfiltered - Episode 6: Angus Simms
9:53

Kerre WoodhamHOST
And so once you had a basic idea for a business plan, did you go to the banks first?
A
10:00Angus SimmsGUEST
So what we did was we took the last of our savings from the works in Nelson, actually, which was no more than 5K at the end of the day.
A
10:11Angus SimmsGUEST
We're living with a really dear friend of ours in Wellington who is now in our business and works full-time as well.
18 MINS LATER
