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Angus Simms

Co-founder of Wonky Box, the New Zealand wonky fruit and vegetable delivery subscription service.

Oct 11, 2026

5:22
How is that affecting, uh, I guess, uh, w- w- we, we know industry at large, it's having a big impact, but for a service like yours, is that having a, uh, having an impact as well?
5:30
well?Yeah, look, it does.
5:33
It has, and it has this year for sure.
5:35
I think, um, when you look at compare, say, home delivery, uh, the home delivery market to, to just standard retail, I guess businesses like ours are exposed, um, on both sides.
5:45
So we've got to wear the weight of, of, of product coming in.
5:49
So that's, you know, product either coming into your fulfillment center or, or the site, let's say.
5:53
And then you've also gotta get, you know, the final, the final product offering out to the consumer too.
6:40
Uh, there's, there's slight- l- less than export or supermarket grade.
40:47
How is that affecting, uh, I guess, uh, w- w- we, we know industry at large, it's having a big impact, but for a service like yours, is that having a, a- having an impact as well?
40:57
Yeah, look, it does.
40:57
It has, and it has this year for sure.
40:59
I think, um, when you look at compare, say, home delivery, uh, the home delivery market to, to just standard retail, I guess businesses like ours are exposed, um, on both sides.
41:10
So we've got to wear the weight of, of, of product coming in, so that's, you know, product either coming into your fulfillment center or, or the site, let's say.
41:18
And then you've also gotta get, you know, the final, the final product offering out to the consumer too.
41:22
So we're, in our game, we're, we're also delivering that to the customer as well as bringing the product in from our suppliers.
42:04
Uh, the s- the slight l- less than export or supermarket grade.
27:35
Right.
27:35
So we're, we're, we're constantly working on doing things better or doing things differently and opening up new products.
27:41
So there's always this kinda testing mentality that we've got in our business, and we're very pro that.
27:46
I guess, um, there were definitely moments in our first 12 months where blood, sweat, and tears, moments of emotions running, where we were like, you know, "Is this, uh, is this, is this, is this worth the, the effort?" I think I would, I would say.
28:07
But those were probably the moments where it was a little bit umming and ahhing at times.
28:12
But, you know, those, you work on those, you work on those challenges that you're facing at the time.
28:19
Um, and you implement changes, and then suddenly that problem or that challenge is a thing of the past and you're onto the next thing.

33 MINS LATER

61:26
Mm
8:53
And so once you had a basic idea for a business plan, did you go to the banks first?
8:59
No.
8:59
So, sorry.
9:00
So what we did was we took the last of our savings from the works in Nelson, actually, which was no more than 5K at the end of the day.
9:08
And we just said... right, we've got 5K here.
9:11
We're living with a really dear friend of ours in Wellington who is now in our business and works full-time as well.
9:18
And his background is in accounting, so he was an accountant.

17 MINS LATER

26:13
example.
9:53
And so once you had a basic idea for a business plan, did you go to the banks first?
9:59
No.
9:59
So, sorry.
10:00
So what we did was we took the last of our savings from the works in Nelson, actually, which was no more than 5K at the end of the day.
10:08
And we just said... right, we've got 5K here.
10:11
We're living with a really dear friend of ours in Wellington who is now in our business and works full-time as well.
10:18
And his background is in accounting, so he was an accountant.

18 MINS LATER

28:13
example.

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