So what does that look like from a process standpoint for a creative group like you?

Yeah.

So I suppose for those that aren't familiar with what B Corp is, effectively, it's a means of trying to measure the success of a business outside of purely financial return.

We have a finite planet.

In order to live sustainably, we need the private sector, the private businesses to be aligned to that.

And if people's success investment is only measured by a financial target, by financial return, then there is no hope for metrics like society or the planet to get the voice they need.

So B Corp measure success of businesses based on people, planet and profit.

was nature.