Now, tell me, why is meaningful accountability so hard when it comes to Uber and other platforms?

Yeah, I think there's two aspects to that question.

The first is that we're trying to challenge global pricing engines with local rule books, because we know rules change from country to country, state from state.

If we think of the US, for example, applies in one state may not make sense in another.

In Brazil, platforms have been challenged in all sorts of issues.

But whatever rule is introduced here, be it take rate from platforms, child safety, what have you, is not gonna make a change in the company's core algorithm.

So that's one side.

So what first attracted you to this whole area of future of work, platform economies?