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Anett Baka

Anett Baka

Head of Marketing at Generali Biztosító, Hungarian insurance company marketing leader specializing in content marketing and employee wellbeing initiatives.

Jul 8, 2026

7:46
And I think this is directly related to the part of curiosity, and I ask you to think about it, how do you understand this, that this is the front door of education, and whether we enter all of it in the daytime afterwards, or do we stay there and just satisfy our curiosity in the front door?
8:07
Yes, and I closed this article in such a way that it starts with a short period of time, but it goes all the way to the end, and I use it very strongly in our everyday activities as well.
8:18
And I'll give you a personal example of how much the habit of media consumption has changed.
8:24
When I was a child, my favorite fairy tale was Hoppikék-Törpikék.
8:29
And my grandparents had a more colourful TV than we had at home.
8:33
And one day, I went home with my grandparents, and I told my mother, with such an enormous admiration, that, Mom, did you know that the black and white turquoise is actually blue? And I started from there, then I left for 30 years, and now I have the feeling that we have so much content that I can't select myself, I can't choose well, because my time is short.
9:03
Colleagues and acquaintances often ask me, have you seen that article, have you listened to that podcast? And so I feel like I love it so much, but I just don't have much time.

8 MINS LATER

17:06
But how do we get them in, or invite them to Napali, so that they have more time to spend on content, be it written, podcast, video? How do you see it, how can we get them to Napali?

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