I was smiling then because I love the idea of having three words on a name badge that allows you to kick off a conversation with somebody rather than the usual walking up, oh, hello, what do you do? Which company are you from? It's boring as well, isn't it? If you can get talking and find common ground with somebody unrelated to your work or the reason that you're there at that event, you can actually then open up a more meaningful conversation when you do get around to talking about the business side of things.

Well, yeah, exactly.

It's about making those connections seem less transactional, I think, is actually what makes them much more effective.

And so following on from what Anita was saying is none of this has to be really difficult or really involved or hard work.

The way that the networking guide is structured, it's a silver, gold and platinum level, depending on your appetite for work and the size of your event and all things like that.

So, so silver, you know, if you want to just do the basics, turn the background music off so that people can actually hear one another when they're networking.

I mean, that has no cost to it whatsoever.

Andy, could I ask, how important is it that organisers publicise any changes or developments, you know, however big or small or however subtle they may be? How important is it that organisers actually publicise that to their delegates?