You know, what should business owners such as I be paying attention to and how can I start forecasting some of this stuff?

Yeah, no, that's, I think, a great place to start.

I'm guessing that many of your listeners, they're familiar with a budget or monthly financials maybe that their accountants prepare.

But usually those reports tend to be over a longer time period.

And the 13-week cash flow forecast, It's the most kind of near-term forecast that any business owner should work with.

It's also, I would say, the most crucial one that is essential for it to be as accurate as possible.

And what do I mean by that? I mean that it truly is directly impactful to daily operations.

But if you need the cash, you need the cash.