How do you correlate the two?

So, you know, the, the fundamental premise, it's not a new idea.

You know, think of it, the old idea was stress inoculation.

You continually give people greater and greater exposure to a stressor, and the body adapts, and that applies to whether it's weight training and making your bones stronger or endurance and running and making you fitter.

With the, the cognitive element of sort of high-stakes performance, what we realized very early on, especially with the communities we were working with across the action sports world and the military where consequences of decisions were really high, you can't actually put them in those real-life scenarios to practice because you run the risk of getting them killed or hurt, seriously hurt.

So trying to train for those environments, you k- have to come up with a proxy because the proxy allows the body, i- if, if it's done well, to feel the pressure or feel the stressor or feel the ar- arousal.

You as a human, from a physiological perspective, have to learn to recognize that cue.

And for somebody who's listening to this podcast, is there any, any practice, like that's, that's something very tactical that, you know, they could take away and say like, "Look, just start doing this." It's maybe not something that's commonly known, something they haven't heard before that could be beneficial to them.

Yeah.

So it's on us to then bring to the table.

Now, where they do need expertise, and this, um, a bit of the sage [laughs] and the wisdom comes in, it's I can come in and say, "Well, are you trying to do this, and you think this latest technology will get you that? You're trying to do this particular thing, which's been done 100 times this way by this other community, and we're just shifting knowledge bases.

So let's try their approach first and just fast-track that." So we bring a lot of the, I think, shortcuts.

We help them coordinate.

We know what else is out there.

They're in the silo, so our job is just to move the blinders out.

Mm.