[laughs]

... something to do.

Nature of the beast.

But I, I ended up, yeah, joining this company.

Join- I invested, I joined the board, and then joined as a CMO, and then ultimately became a co-founder in their business as well.

And it was, in that stage, an AI product that was pre the AI boom.

So we were doing a lot of manual development before the automation of platforms that we see today, and the whole thing was anchored around understanding the person that we were working with.

So when you're coaching or working with founders and startups, h- how do you start the conversation, and what is your conversation with them about storytelling and how to tell their story? And I'll let you run with that.

Absolutely,

as I say, there is positives.

We're a young side that's jamming together.

A couple of players, that's the first game that they've played today, and they've been through in it, really, if I'm being honest.

As I say, there is positives to take away.

The substitutions, they've done really well.

The lads dug in for what they could do.

You've got a lot of potential there.