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Andy Smith

Andy Smith

Co-Founder & CEO of Tracebit, a cybersecurity company specializing in cloud-native deception technology for threat detection.

Jul 23, 2026

CalebHOST
29:51
affect the user's usability of when they're browsing or doing things.
29:55
So these would be like distinct from the real platforms that the customer is using.
30:00
So, you know, these would be purely deceptive sub sub domains.
30:03
And so if someone were to, so the threat act would see and believe that the Salesforce instance is associated with customer when in fact it's not, it's hosted by trace bit and then, then attempt to use it.
30:13
And, you know, you imagine you have like 10, 15, 20 of those, those cookies in, in in a browser or with kind of interesting and attractive and like distinct looking infrastructure running for them.
30:24
That's a very difficult thing to avoid.
30:27
Then when you actually get into Salesforce, this is something we're actively looking at now.
AshishHOST
34:15
It's real.
10:21
Why is that? And what's changed?
10:23
Yeah, it's absolutely not taken off.
10:25
And I think, you know, if you look at the history of this, you can see there was a lot of venture capital excitement in deception, maybe eight to 10 years ago.
10:32
And that's where companies like Elusive came out of.
10:35
There were a bunch of them, and there was a lot of excitement.
10:37
And I think I hear stories, if you went to RSA 10 years ago, like the expo floor was full of like deception technology, as far as the eye could see.
10:45
And you're right, like, you know, you speak to a CISO, and there's probably...

8 MINS LATER

19:17
What are your thoughts around LLMs and deception?

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