Is that correct? And then you built from there.

Yeah, I mean, I'll start, I'll back up just a little bit.

You know, through my early 50s, I was actually attracted to doing more skiing and the coaching, none of that even registered.

It was actually, how do I quit my job and go hiking in the Himalayas for three months at a time? Coming out of COVID, the company that I worked at, you mentioned earlier, Open University of Australia, they had a series of workshops that, how would we reemerge from COVID? Ironically, right after the workshop, we locked down again.

But the facilitator there was actually really good.

He asked this question that was magic for me.

It was, can you describe your perfect average day? Not your perfect day, which is unachievable.

And so my second question is, now that you're working with CTOs, how obvious is it to you now that that experience you have is so valuable?