But having something in place for us, and it sounds like for Andy as well, is certainly something that assuages that quite a bit.

Yeah, you know what? It's funny, Dennis.

You know, as a business owner and as a solo practitioner, although I've now brought someone else in, but as a solo practitioner, you know, I meet with someone like you and, yeah, I want to do a podcast or I want to do this social media marketing or I want to do videos or whatever I want to do.

And then you realize, holy crap.

I got to spend money to get this stuff done.

And you're like, I can't afford to spend the money to get this stuff done.

How am I? And you get in this vicious cycle where you're like, what the hell do I do? I can't, I want to do it.

How have you noticed this change your business? Have you noticed conversations becoming easier or maybe less price sensitivity, more trust? What have you noticed specifically?