Uh, one, what have you been working on most recently?

Wow, firstly, what an intro [laughs].

It's like sitting here saying, man, th- I, I, I could just be a listener of this and not actually [chuckles] not actually be a guest 'cause everything you said was, was right in my world and, and I don't think I could've put it as eloquently as, as what you just did, so thank you.

Um, we did share a great, great meal together, so good to see you guys and, and Matthew, is, is always a pleasure to see you and knowing you and your brother for a long time and, um, you guys are such great ambassadors for the industry and, and bringing, bringing to life, you know, the personalities and ideas of the industry is, is, is great.

I'm a listener, so happy to be a guest at the same time.

Um, yeah, what am I working on? Well, as you, as you mentioned, really two, two jobs really across two brands, um, keeps me, keeps me busy as well as, uh, normally, just normal life outside of it as well.

Um, but ultimately, so I'm one of the executives at Lift Brands.

Tell us from where you sit, what, w- what would you say is, is probably some of the biggest transformations that we may not be talking about on podcasts or at some of these industry events that you're, you know, you've certainly seen within your business that would be relevant to share to people listening?

Obviously, you spoke about how Snap is incorporating these classes, but what about the FOD business? Is there a bigger Pilates play for you here as well?

Yeah, there is.

And I'll just say, I do agree with those Reformer operators whereby anything that gets mass adoption, like more people doing Reformer Pilates, there will be a segment of those people that want to progress their Reformer journey.

and they are maybe willing to pay more for it.

What percentage of that group of people actually then upgrade their membership from a $75 gym that reformers one thing in it to 250 where it's only reformer remains to be seen.

There will definitely be those people though.

We'll see what the next couple of years look like on that.

What does the future look like?