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Andy Parma
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Jul 16, 2026
How AMD and Dell Pro Precision Drive Creative Innovation
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13:15Logan LawlerHOST
But let's kind of start at the top, like what is this initiative? Like, what are the components and kind of who are they designed for?

Andy ParmaGUEST
So one of the big things that we do uniquely is working with, um, the full spectrum of software partners.

Andy ParmaGUEST
So again, we talked a lot about Microsoft at the beginning, uh, again, strategic relationship with them, with everything they're doing around, uh, Copilot+ and their other AI initiatives.

Andy ParmaGUEST
Uh, but we also work with, um, the specific software vendors, uh, so that we can get AI acceleration not just in the OS and the Microsoft experiences, but also in the professional software experiences.

Andy ParmaGUEST
So we work-- I talked some earlier about, you know, Adobe and Autodesk, but we also work with Avid and Blender and Boris FX, uh, Epic Games, we talked about some at the beginning.

Andy ParmaGUEST
Uh, they're not just a strategic partner for us, but they're also one of AMD's customers.

Andy ParmaGUEST
Uh, and so again, we're really working with them so that not only, uh, do we have the AI acceleration in the operating system, uh, but in the actual applications.
L
18:56Logan LawlerHOST
Like what kind of makes it... 'Cause from my understanding, it's very secure, but like what kind of features does you bring? What, what are some of the things that if I'm an ITDM that AMD is enabling that I would care about?