Mm-hmm.

I went out there for the first time.

Ignition brought me out to announce Bad Thoughts, and watching Ignition's presentation in that room of retailers really drove home for me how smart Ignition is being about their business model.

They're listening to retailers about what they want, incorporating things.

Um, like for example, they're on a six weeks s- six-week publishing schedule, so the issues are spaced six weeks apart, which gives retailers a chance to gauge actual sales before they have to file their orders.

Uh, which is something that never even occurred to me.

But a retailer, you know, doesn't have to say, "Well, probably nobody's gonna want the second issue.

[laughs]