But all right, I guess, go

ahead.

I heard a thing the other day on the radio, and kids in school now are getting AI to write their essays, but then there's a separate AI that goes in and sort of un-AIs it.

Wow.

It finds a thing, it puts in misspellings and poor grammar.

So

Well, and

anymore, you were talking about the Northeast.

Mm.

It has, it is quite a, a, a really cool one for us.

Um, so yeah, it kinda came about, um, where we received a message from an agency who specialize in this kind of partnership, and it mentioned some projects that they were looking for partners on, and one of them was the Alien: Romulus release.

And the thing about the Alien franchise is Alien is our, our founder's favorite movie.

Um-

True, yeah

... not, not so standard, standard names or, uh, label designs.

Um, but also we had this idea together really early on about the kind of the, the sour beer aspect, so kind of a, a red beer with the acidity tying in a little bit to the acid blood in the movies.

Do you want to just run through that with us a bit?

Yeah.

So like, so we got in kind of early and stuff.

So early, so we started the 1st of April and we got in, I guess, maybe, we went to La Boche on the way in.

So like Everest Base Camp is 53 or 54.

And then what you do is you kind of, you take a trajectory to a place called La Boche and then you do kind of low camp, acclimate, higher camp, and then you summit La Boche and it's like 6'1", 6'1", 50.

Then you come back down, you might rest the night, and then you go from there in one day into base camp.

I