[laughs]

You know, this umbrella of sparkling wine has been fantastic, you know.

And over the course, since '87 when Argyle did it in Oregon, and, you know, over the course of the last 10, 15 years, sparkling wine's been growing in Oregon.

And that's been great, but the reality is, going back to what we just talked about, you have this range of everything from carbon-infused all the way to traditional method, you know, type of, type of wines.

And as a result of that, the consumer looks at those price points and sees anything from 16 bucks all the way to $100 and doesn't understand the difference as to the why.

So we're not suggesting by any stretch that, you know, pet-nats aren't quality or that carb- some carbon-infused aren't quality.

They're just not made in what we refer to as the traditional method.

Okay.