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Andy Lockwood

May 7, 2026

RustyHOST
9:56
Like, what would be your top tips?
9:59
It's really interesting.
10:00
So there is...
10:03
Sports organizations invariably are businesses, and if we look at their recruitment through the lens of a business and investment, people can start seeing how they might be able to separate themselves now.
10:18
So any, any sports organization, let's say it's a club, a- across any, any sport, um, you know, they wanna be financially sustainable.
10:25
And they do that by selling tickets, selling merchandise, sponsorships, so on and so on.
10:31
They then use some of that profit to invest back into the business to, you know, for the, you know, for future financial growth.

13 MINS LATER

RustyHOST
23:45
... thinking about, uh, what it, what it would-

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