how you're able to help people to use this in a way that does help that business, not give them more headaches.

Absolutely.

And that's the key is how do I use AI in my business, not should I use AI? How do I implement it in my business, in my life? And one of the best ways to implement AI or any technique or strategy in your business is to decide exactly how are you going to use the technology.

and i don't know about about you or you know a lot of your listeners but we started our first website with traverse bay farmers back in uh 2001 and we're looking at it going okay this is this is the internet this is the web the website we want to build how are we going to take that website and we actually built our first website on geocities i don't know if anybody remembers that you had the spinning peak icons and the neon flashing lights and everything We actually built the gourmet food business on GeoCities and actually started to make online sales.

So so the concept of the question wasn't was, you know, how do I should I use the website? And more importantly, is how do I implement it in my business? So the best way to look at AI is to how can I use it to leverage online? what my experience is and how can I use it to grow my business? And one of the best ways to do that is to create a standard operating procedure because everyone in their lives or in their business, we do repetitive tasks that take time, energy, and money.

But What we found over the years is those repetitive tasks, we don't do them all the same.

So there's really, we may write an email, we have a certain process to write an email, but more importantly, what AI does is it takes that ability to create an email, to send it to your customers and create it in a certain format with a certain language and a certain output every single time.

I mean, where's all this going for you guys? What are you most looking forward to?