Some people would say, look, I know you're disappointed there isn't more of an impact, but shouldn't companies at least be trying? At least they're doing something.

I think all companies should do what they can do in the 10%, and we should figure out operationally the best way to do it.

That's what I was doing for a long period of time.

How do you manage in this way to allow those kind of improvements? What I think I missed was the negative feedback of the narrative on the overall effort for sustainability.

In my world, the hope... for easy environmental wins led to an academic series of studies and research and proposals that got bigger and bigger.

and contended that almost everything could be done for free.

Even not only done for free, it could be done at a profit.

So if this is where we are now, is that why you're convening a conference at BU later this fall, kind of to revisit these questions? Why is the time right, and why is this happening now?

And I'm like, no, I'm fucking happy.

No, actually.

But thanks for letting us know.

What's your goal in letting us know? That is my other thing with this movie.

Every time they give us a bit of real world knowledge, something that happens in the real world, I'm like, so why do you want us to know this? Why do you want us to know that this pedophilia is going on? Oh, which, by the way, in this scene...

It seems like they're kind of torn on how they should weigh pedophilia and being gay.

Yes.

Obviously.

Not much, not much metal on them cars.

But that, that was an interesting one.

I tell you another really interesting story was, um, we, we financed, um...

In, in fact, I was at an event and I saw, uh, uh, it was a McLaren F1 that was at this event, and I didn't know who the owner was.

I, I, I, I knew the car.

I kind of recognized the plate, and I thought, this was, this was literally five or six years ago, and I thought, I rec- I do recognize that car.

And I said to my, my business partner, David, I said, because he's, he's like, he's got the knowledge, he remembers plates, like, from 20 years ago.

Is there a lot of that going on?