I wonder, because we work in a practice, a profession that purports to have those at their heart, what actually are the differentiators then, from your experience these days, Andy?

Listen, compassion and care are differentiators in the sense that we need to show them in concrete terms.

I'm gonna say this a lot.

So I'm gonna give you some concrete examples that I've worked on recently to kind of put it into a context that's easy to ex- understand.

So let's take treating a pet like family.

Um, a practice owner told me recently that they took an elderly diabetic dog home with them when the dog's family went on holiday.

They let it sleep in their bed with them, and they set their alarm hourly through the night so they could check his blood sugar levels.

Oh, right